Skip to main content

How Safari ITP Destroys 30% of Meta Ad Conversions (And the 365-Day Server Fix)

Deep dive into Apple WebKit Intelligent Tracking Prevention (ITP), 7-day client-side cookie capping, and how server-side first-party proxies restore attribution persistence.

Visit the full engineering post at https://signalrecoverysoftwareengine.com/blog/safari-itp-365-day-cookie-recovery